It isn't encouraging. Read all about it, here.
But then again, it's pretty much what most people want nowadays, including, if I don't fight it, me.
It's going to boil down to who is willing to fight the urge to put Self first and who is going to cater to Self's desires. Never in history has the Religion of Self been more successful at keeping its promises as it is today. It can't, won't and never will deliver true satisfaction, but for millions it IS delivering "happiness" as most people have come to understand the term.
But in the end it's just another form of "feeding on ashes" (Isa 44:20). And there will always be a significant minority of people who, by the grace of God, figure that out and refuse to settle for anything less than the kind of life Jesus promised to those who follow Him (John 10:10).
It's THE spiritual battle of the 21st century. Choose your side very very carefully.